Too vague
Broad market labels blur distinct buyers into one generic campaign. "Manufacturing" is not a market — plastic injection molders is.
Vertica messages down to the six-digit NAICS code.
Enterprise GTM for a marketing team of one
Modern GTM platforms are broken.
Too slow
Fragmented work moves through separate research, strategy, content, channel, and approval handoffs.
Vertica gives one operator a complete, reviewable workflow from evidence to execution.
Too disconnected
Broken handoffs leave sales translating campaign language after marketing has already moved on.
Vertica builds sales enablement from the same context that built the campaign — one source of truth, not a handoff.
Inside the product
One platform handles your marketing research, GTM strategy, micro-vertical plan creation, and collateral execution, end-to-end.
Vertica keeps the market choice, strategy, review trail, campaign calendar, sales enablement, and collateral connected. Every output remains editable and requires human review.
- Plan depth
- 15 sections
- Content system
- 13 asset formats
- Control model
- Human approval
Product shown with synthetic demo data. Outputs are AI-assisted drafts and should be reviewed before use.
Tap to open full sizeA 15-section working plan
Edit, verify, review, approve, and export each section instead of accepting a single opaque AI response.
Tap to open full sizeA full year connected to the plan
Cascade quarterly themes into scheduled pieces by month and channel, then brief and generate each asset when it is ready.
Tap to open full sizeThirteen collateral formats
Create campaign assets from the same approved messaging, personas, evidence, and positioning.
“Manufacturing” isn't a market
Plastic injection molders is. So is multi-site dental. So is refrigerated 3PL. So is HVAC contractors who run more than one truck.
Vertica works at the micro-vertical level — down to the six-digit NAICS code — so your content speaks the exact language of the buyer you're chasing. Not a persona sketch. The real vocabulary, the real pains, the real way that industry talks about itself.
Illustrative example
Sample data, not customer results. Won accounts are the closed-won customers on the list you upload. Vertica assigns each one a NAICS industry code, groups them down to the six-digit code, and lists the biggest groups first: the industries you already sell into most are your first candidate markets.
Managed IT for dental groups
14Won accounts
- $2M–$10M revenue
- NAICS 621210
HVAC contractors, multi-site
11Won accounts
- $5M–$25M revenue
- NAICS 238220
Boutique 3PL & freight brokers
9Won accounts
- $10M–$50M revenue
- NAICS 488510
Verticals can come from your customer base, your market research, or verticals you already know you want to enter.
What it takes from you
Three inputs. One owner who reviews.
I
Tell Vertica about your firm
Brand voice, product mix, use cases, geography, and the verticals you want to go after. You enter it once; every plan and asset is built from it, whether the vertical is new to you or one you already win.
II
Add what you have
A customer list, market research, or a starting hypothesis. A CSV of closed-won accounts gets enriched with industry codes, revenue bands, and firmographics; with no list, the plan starts from market and firmographic data instead. Your data stays yours: never used to train models, never shared.
III
Review instead of writing
What used to take a research analyst, a content team, a channel owner and a manager to sign off on, one person now owns end to end. The drafts arrive; your job is to check, edit, and approve them.
Who it's for
Pick the workflow that sounds like your team.
Lean B2B teamsOne owner can carry the plan from evidence to usable assets.Context, planning, collateral, review, and export stay in one place — fewer handoffs, visible review points.See the lean-team workflowChannel marketingGive partners a plan they can adapt without losing the strategy.Carry company, product, partner, and customer evidence into a vertical plan, then use that context to prepare campaign and sales assets.See the partner workflow
What's inside
Not a point tool. The whole motion.
The 15 sections of every plan
- 01Executive Summary
- 02Ideal Customer Profile
- 03Buying Personas
- 04Market Triggers
- 05Mapping Pain Points to Triggers
- 06Competition
- 07Positioning
- 08Messaging
- 09Key Events
- 10SEO Keywords
- 11Channel Plan
- 12Marketing Collateral
- 13Sales Enablement
- 14Funnel Engineering
- 15Land & Expand
Around the plan
- Competitive & persona mapping
- Where you win, who you're up against, and who you're actually writing to.
- Eight messaging frameworks
- Swap the angle, regenerate, ship the one that converts.
- Sales enablement
- Vertical-specific talk tracks and collateral built from the same context your campaigns use.
- Export & handoff
- Export plans and assets to Word or PDF, and create supported email drafts in Mailchimp for final review and send. Vertica never sends campaigns.
Start from evidence
Your closed-won accounts already know your next market.
Upload your customer list and Vertica enriches every account with six-digit NAICS codes, revenue bands, and firmographics — then shows you where your wins already cluster. The verticals you should attack next stop being a debate and start being a ranked list, backed by your own closed-won history instead of a hunch.
One source of truth
Speed to Lead, built in.
Marketing and sales operating off the same NAICS-level context — not a monthly sync, the same source data — means leads move faster because the handoff isn't a translation problem anymore. Sales gets talk tracks in the buyer's actual vocabulary the moment marketing ships the campaign, not a quarter later.
From the teams who have seen it
“It looks great! We would love to use this as a case study of how partners can build off the vertical campaigns and go down a layer deeper based on their specific capabilities and customer base.”
“Impressive stuff!”
“This is the most impressive tool I have seen!”
“Our marketing plans aren’t nearly as good as this. … This is going to help us so much.”
Enterprise GTM for a marketing team of one.
Request your demo instance and we'll set up a workspace for your firm. We approve each request by hand so every workspace gets set up properly.