01
Executive Summary
The plan at a glance
GTM plans
A 15-section dossier built to be reviewed, not merely generated.
Research and plan content stay in an editable workspace with sources, approval states, section history, and exports.
Source of truth
The complete section set
These labels come directly from the plan definition used by the product.
02
Ideal Customer Profile
Who we sell to in this micro-vertical
03
Buying Personas
Who buys, why, and how to talk to them
04
Market Triggers
Why now — Act Now and Act Next
05
Mapping Pain Points to Triggers
From pain to product to ROI
06
Competition
Legacy vs modern — and where we win
07
Positioning
How we frame the offer
08
Messaging
What to say, to whom, in how many words
09
Key Events
Where this audience already gathers
10
SEO Keywords
Search demand worth pursuing
11
Channel Plan
12-month campaign calendar
12
Marketing Collateral
Sample emails and blog posts
13
Sales Enablement
Turning the plan into a rep-ready toolkit
14
Funnel Engineering
Stages, math, and the metrics that prove it
15
Land & Expand
From wedge to whole-account
Working flow
Research, edit, approve, inspect, export
Research
Plan ingredients and source material ground the section work.
Edit
Sections remain editable rather than becoming fixed output.
Approve
Review states keep human approval visible in the workspace.
Export
Move the reviewed dossier into formats the team can share.
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