Format 01
Email campaign
Plan inputs: Buying Personas, Messaging. It fits where the campaign needs this format and keeps those plan inputs in scope.
Resource
The 13 collateral asset types
Studio covers campaign, editorial, event, and sales work. Each format declares which plan sections it needs before generation.
Format guide
What Studio can create and what grounds each format
Format 02
Blog post
Plan inputs: Messaging, Mapping Pain Points to Triggers, SEO Keywords. It fits where the campaign needs this format and keeps those plan inputs in scope.
Format 03
Whitepaper
Plan inputs: Mapping Pain Points to Triggers, Competition, Positioning. It fits where the campaign needs this format and keeps those plan inputs in scope.
Format 04
Case study
Plan inputs: Buying Personas, Mapping Pain Points to Triggers, Positioning. It fits where the campaign needs this format and keeps those plan inputs in scope.
Format 05
Landing page
Plan inputs: Messaging, Positioning, SEO Keywords. It fits where the campaign needs this format and keeps those plan inputs in scope.
Format 06
E-book
Plan inputs: Mapping Pain Points to Triggers, Positioning, Messaging. It fits where the campaign needs this format and keeps those plan inputs in scope.
Format 07
Webinar kit
Plan inputs: Market Triggers, Mapping Pain Points to Triggers, Messaging. It fits where the campaign needs this format and keeps those plan inputs in scope.
Format 08
Battlecard
Plan inputs: Competition, Positioning. It fits where the campaign needs this format and keeps those plan inputs in scope.
Format 09
Outbound sequence
Plan inputs: Buying Personas, Messaging, Market Triggers. It fits where the campaign needs this format and keeps those plan inputs in scope.
Format 10
Social posts
Plan inputs: Buying Personas, Messaging. It fits where the campaign needs this format and keeps those plan inputs in scope.
Format 11
ABM display ad
Plan inputs: Messaging, Positioning. It fits where the campaign needs this format and keeps those plan inputs in scope.
Format 12
Demo storyline
Plan inputs: Buying Personas, Mapping Pain Points to Triggers, Positioning. It fits where the campaign needs this format and keeps those plan inputs in scope.
Format 13
Pricing & packaging
Plan inputs: Positioning, Messaging, Mapping Pain Points to Triggers. It fits where the campaign needs this format and keeps those plan inputs in scope.
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